Wella Koleston Maxi Hair Color 305/66 Aubergine is a high-performance permanent hair dye that delivers vibrant, rich color with deep, purple-toned undertones. The 305/66 Aubergine shade offers a bold and luxurious aubergine color, combining deep plum and burgundy hues for a striking, elegant look. This formula provides long-lasting results, full gray coverage, and a healthy, shiny finish.