RIMMEL LASTING PROVOCALIPS - 730 MAKE A MAUVE delivers a soft, sophisticated mauve hue with a glossy finish that stays intact for up to 16 hours. This dual-ended lip color features a vibrant color on one end and a high-gloss shine on the other, providing a perfectly polished look. The transfer-proof and smudge-proof formula ensures your lips remain flawless all day, while the non-drying, moisturizing formula keeps your lips soft and hydrated. Whether for work, a casual outing, or a special event, this mauve shade is perfect for creating an elegant and lasting lip look.