OGX Ever Straightening + Brazilian Keratin Smooth Sulfate Free Shampoo features an exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter to help strengthen and soften the hair, while helping to smooth the cuticle for strong tresses, adding a brilliant, luxurious glow and luminescent shine. This rich sulfate free shampoo formula with Brazilian coconut oil and keratin proteins will help smooth and strengthen your curly or wavy hair. One exotic ingredient is impressive, but four can do so much more. In this exclusive blend of Coconut Oils, Keratin Proteins, Avocado Oil and Cocoa Butter, these unique ingredients work together to help breathe new life into your hair. This formula is packed with loads of goodness for your hair. Infused with Coconut Oil, Keratin Proteins, Avocado Oil and Cocoa Butter, this shampoo blends into a super wash to make hair super happy. This product is good for daily use, it works well with most hair types.