L'Oreal Paris Excellence Crème Triple Care Hair Color is a premium permanent hair dye designed to deliver rich, long-lasting color while providing comprehensive care for your hair. This advanced formula offers 100% gray coverage, ensuring a uniform and vibrant color from root to tip. The Triple Care Color Ritual is at the heart of this product, combining three powerful Formula: Ceramide, Pro-Keratin, and Ionene G. Ceramide helps to protect the hair's surface, Pro-Keratin strengthens the hair fiber, and Ionene G penetrates deep into the hair to provide intensive repair, ensuring that each strand is fortified from within.