L'Oreal Paris Excellence Cream Hair Color in 7.1 Ash Blonde is a premium hair coloring product that offers a luxurious experience and exceptional results. This innovative formula is designed to provide a rich, vibrant ash blonde shade while ensuring 100% gray coverage. Infused with the Pro-Keratin complex, it strengthens and nourishes your hair, leaving it with a beautiful shine and improved texture. The creamy consistency of the colorant ensures easy and precise application, making the coloring process a breeze. Say goodbye to dull, lifeless hair and hello to a radiant, multi-dimensional color that looks natural and luminous.