Colgate Optic White With Charcoal Toothpaste contains activated charcoal and gentle mineral micro-particles to help scrub extrinsic stains away. It works by a gentle mineral scrubbing which leads to a whiter teeth. Colgate toothpaste is formulated to prevent gum disease and strengthen the tooth enamel. This contains a number of bacteria-killing ingredients that will protect your teeth from germs and decay, ensuring your teeth are free of cavities and healthy gums. The paste is dispensed in stand up tube for the sake of easy usage. Invigorates your brushing experience and leaves your breath feeling fresh with this mint flavored toothpaste.